Allu Arjun’s Strategic Move: Why ‘Pushpa 2’ Trailer Was Launched in Patna
The trailer launch of “Pushpa 2” in Patna, Bihar, was a strategic move by actor Allu Arjun and the film’s team, showcasing the evolution of Indian cinema’s promotional practices. Traditionally, South Indian film promotions were concentrated within regional territories; however, the massive success of pan-Indian blockbusters has reshaped this approach. Arjun’s decision to choose Bihar