2025 aims to be a great year for Apple. This has been a 2024 of continuity, one in which the iPhone 16 and iPhone 16 Pro have arrived on the market as discrete evolutions compared to previous models. Without changes in design and without big leaps in key points, the great hope lies in the next course.
By 2025, the iPhone 17 Air is expected, an Apple plan to revitalize iPhone sales, betting on a phone that would be halfway between the Pro versions and the standard versions. A movement in which they will be focused as a big bet, leaving aside one of the keys that were rumored for 2025: the first folding iPhone.
Why a thinner iPhone. Design matters, or so Apple seems to think. Discarding concepts such as the “mini” iPhone, which failed in sales, the “non-Pro” iPhones have always had a much more careful feature than the Pro: their design. Bright colors, quite attractive camera modules -especially in the iPhone 16-, and opt for aluminum to make them cheaper and lighter.
In fact, one of the complaints that can be attributed to the Pro family is the limited variety of colors compared to its younger brothers, which are much more complete in the catalogue.
Concept: AppleHub.
Launching an iPhone with the premise of being the thinnest in its history can be a sales argument, although the question is whether this will be enough to boost sales in the mobile division.
The “affordable” iPhone, the winning iPhone. According to data from Counterpointthe three best-selling mobile phones in the world are iPhone. Firstly, the iPhone 15, secondly and thirdly, the Pro variants.
The data indicates that the iPhone 16 also they are selling more than the iPhone 16 Pro, although interest seems to have declined quite a bit this generation. Be that as it may, the “base” iPhones are key for Apple, and starting to move news to these alternatives seems inevitable.
The folding ones will have to wait. We have been hearing rumors about the foldable iPhone for a long time, but it never ends up materializing. Gurman states that Apple has several prototypes “that it doesn’t want,” so the company is not expected to launch a product in this segment in the short term.
The folding market, despite its growth – it is relatively easy to grow when you start from scratch – remains completely marginal. Specifically, they assume the 1.5% of the marketa pretty poor figure.
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