During the latest edition of IFA 2024, one of the most important events in the world of technology, HONOR revealed its latest innovations in mobile artificial intelligence (AI), strengthening its leadership in this field.
The brand surprised everyone with the presentation of its latest flagship devices, all enabled by artificial intelligence and designed with a focus on privacy and collaboration. The details of this launch were revealed through various events within the framework of IFA 2024: official launches, panels, conferences with the media and the HONOR booth within the fair.
During the launch event of the new devices held on September 5, HONOR CEO George Zhao highlighted that one of the brand’s main interests is to create personalized experiences that meet the needs of users and also guide them in the use of artificial intelligence in an intuitive and safe way, as technological innovation should always focus on creating magical experiences for human beings.
The HONOR Magic V3, the world’s thinnest foldable smartphone, the HONOR MagicBook Art 14 laptop, the HONOR MagicPad 2 tablet and the HONOR Watch 5 health tracker were the devices presented a day before the start of IFA 2024, with which the brand reaffirmed its commitment to empowering users through technological innovation, highlighting how AI is transforming the consumer experience.
“AI is a tool that is improving many aspects of people’s lives, while creating experiences that stimulate their creativity, improve their productivity and help them better connect with the world,” stressed George Zhao.
One of the main launches was the HONOR Magic V3, the world’s thinnest foldable smartphone with a thickness of just 9.2 mm and a weight of 226 grams. Its innovative design, which combines 19 materials and 114 microstructures, ensures exceptional portability and durability, as the lightness of this mobile phone does not contradict its resistance to daily life. On the contrary, its design guarantees its durability and performance in the various conditions that were put to the test during the event.
The device also features an octagonal diamond-cut camera and advanced HONOR AI motion sensing technology, enabling faster, AI-enhanced captures. With a 7.92-inch internal screen and a 5150mAh battery, the Magic V3 guarantees an immersive visual experience and great battery life.
But beyond its durability, what really sets HONOR apart at IFA 2024 is its focus on integrating AI derived from its collaboration with Google Cloud. This collaborative work allows the HONOR Magic V3 to include advanced features such as instant note translation with HONOR Notes Live Translation, real-time translation with Face to Face Translation, and automatically removing elements in photos using the AI Eraser.
Meanwhile, the HONOR MagicBook Art 14 redefines the concept of a thin and light laptop. Weighing just 1 kg and 10 mm thick, this laptop features a 14.6-inch touchscreen with 3.1K resolution that is ideal for creative tasks thanks to its stunning 97% screen-to-body ratio, the highest in its class, allowing users to enjoy a wider and more immersive view, ideal for both work and entertainment. Powered by Intel®️ Core™️ Ultra 7 processor and OS Turbo 3.0 technology, the laptop automatically adjusts its performance to optimize power and ensure efficient productivity.
One of its most prominent characteristics is its modular camera architecture, which allows for more privacy and flexibility by magnetically removing and reattaching the camera. Perfect for collaborative projects or video conferences, this advanced technology increases user security while providing a wider, more interesting visual experience.
In terms of privacy and versatility, the HONOR MagicBook Art 14 is the most advanced laptop with this capability. Cutting-edge Copilot capabilities that increase productivity have been integrated into the HONOR MagicBook Art 14 in collaboration with Microsoft. Intelligent email management, real-time data analysis, and facilities for transcription and summary that simplify daily activities are some of these characteristics.
Following the spectacular launch of its devices, HONOR officially kicked off its activities at IFA 2024 on September 6, where Zhao made a new appearance on a panel shared with Alex Katouzian, General Manager of MCX Group at Qualcomm Technologies, and Mark Linton, Vice President of Device Partner Sales at Microsoft.
On the panel, the CEO of HONOR outlined his approach to AI, highlighting its impact on everyday life and the importance of collaboration between key technology players. “When it comes to mobile computing, AI is not just a buzzword, it is a revolution,” said Zhao. He underlined HONOR’s commitment to working together with its partners to develop solutions that not only enhance the power of AI but also respect user privacy.
This collaboration has allowed HONOR to establish itself as one of the forerunners in the creation of powerful and efficient devices that respond to the new demands of the technological market. A clear example of this is the Honor MagicBook Art 14 Snapdragon, a device that marks a before and after in mobile computing, as it allows a seamless transition from Windows applications on X86 to the Windows architecture on Snapdragon.
The Snapdragon X Elite processor not only improves performance but also optimizes battery life, allowing users to stay productive for longer.
Through innovations like the MagicBook Art 14 Snapdragon and the HONOR AI Agent, HONOR is proving that AI has the potential to completely transform the way we work and live. However, as George Zhao emphasized, this advancement is only possible due to continued collaboration between industry leaders and a dedication to developing solutions that benefit users in their daily lives.
As AI continues to evolve, companies like HONOR are paving the way to a future where technology will be more accessible, efficient, and secure.
